In the world of digital media there is a relationship between the elements on a website. Firstly, there is the content on the page, which may be made up of images, videos, or written words. The algorithm that determines what sites will be shown is based on simple principles. It delivers content to the user […]

Download My Book The Millennium Formula for FREE My first business was a bicycle shop in the competitive marketplace of Portland Oregon. Those early experiences promoting my brick and mortar storefront lead me into the world of digital media. The Millennium Formula can help you to start a simple four-stage conversion process. This will get […]

  The conversion process has been designed to push prospects further along until they purchase a product. As they progress through each stage, we encourage customers to start spending money slowly. In the early stages of planning a website, there are many factors to consider. Writing your digital media plan may seem overwhelming at first. […]

Depending upon the price of the item we can compare the way people who buy similar items communicate their ideas. The goal is to identify the priorities of the buyer and give them information. We want them to make the decision to buy without triggering an impulse reaction to resist spending money. Achieving this will […]

An organization can avoid the expenses of marketing a product that will eventually become market saturated, but without clever digital media they will not be able to communicate with potential buyers. Understanding the differences in these relationships allows us to make predictions based upon data. When we are able to understand the trends in conversion […]

Long ago, the King of Giants commissioned a throne to be built. He had been searching for a craftsman capable of making one that will not collapse beneath his tremendous weight. No one was able to fulfill this request and several craftsmen were put in prison for their failure to deliver the promised result. A […]

This four-stage process overcomes the prospects instinctual response to disregard our advertised products. We can now use clever design to appeal to emotion and overcome the fight or flight response. By stating the variables in terms proportionality we position the independent variable as the cause and the dependent variable as the effect, while the constant […]